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  • EXLA_Creative_Team

game night and beers

Updated: Apr 16, 2019


Dear Alex,


hopefully we will look back at this moment and realize what we have accomplished. I can only hope that we have done everyhting we dreamt of and that we made that possible with loved ones. Whether we succeed or not, I hope the most that whatever we achieve it will be without making any comprimise on our core beliefs. I know we will never forget them, if only because we will remind each other of them. Let's not forget our partners who will definitely help us remember!


Maybe you forgot our core belief, the main reason we started all of this is to do fun things in life. Our core motivation was funny enough not to brew beer or to create a beer brand. The core motivation comes from a lifetime of experiences we both have. It made us able to put things in perspective and see what is really important in life. Those same experiences, the good and the bad, taught us that it is not a case of working hard your whole life and than enjoy during the retirement. Life is unpredictable, it is short, so we have to enjoy it consciously our entire life. We have to consciously choose to do and have fun things.



"Life is unpredictable, it is short, so we have to enjoy it consciously our entire life. We have to consciously choose to do and have fun things."


Bring that back to our Exla and its beer endavours, it all started with a game night and beers. I have to say, most things with us start with a game and a glass of beer. We just talked it over and I told you I knew a brewer. We set up a meeting with Jasper from Eiber bier and had a wonderful brainstorm. Than we met up with him again, and again. Before you know it Ripple was born. My dear friend, as life I cannot predict in what direction Exla or the Ripple will grow. But please help me remember to have fun, with everything we do. Sorry for the long read, I will write you soon again. Sincere, Franklin

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